Ocean Spray | Latin America
Print • Digital • OOH • In-store • Toolkit
There's no shortage of fresh fruit and fruit juices in Latin America, so we needed to better link cranberry juice to the actual cranberry. Using the cranberry vine as our key visual, we created a campaign toolkit to be used throughout the region. We used the vines around the packaging to create a link to the bog, and created a vine typeface to be used across various media. This toolkit has since been leveraged in other developing markets across the globe.
